How to Attract Patients in 2026 with SEO, AI Search & Omnisearch (For Dentists)

Описание: Are your patients suddenly searching only through AI tools like ChatGPT, or is Google still doing most of the heavy lifting?




Before you pivot your entire strategy, it’s worth looking at the data.




In this episode of The Dental Marketing Heroes Podcast, Ian Cantle (President and Chief Marketing Strategist at Outsourced Marketing and Dental Marketing Heroes) explains how dentists can attract new patients in 2025 and 2026 using a concept called Omnisearch—the combined power of SEO, AI search, and the platforms that feed both.










Here’s what you’ll learn:










• How search really works when someone has a toothache and needs a dentist right now




• How people searched a few years ago (96%+ going straight to Google)




• How things are changing with Google plus AI “answer engines” like ChatGPT, Perplexity, Claude, and Meta




• Why about 94% of people still use Google when searching for local businesses




• What Ahrefs found when studying traffic sources for 82,000+ sites—why AI engines often send less than 2% of traffic




• How Google’s ecosystem (Google Business Profiles, YouTube, Ads, Analytics) gives it a massive long-term edge




• Why your website, schema, and structured data are the hub for both SEO and AI visibility










The three rules of Omnisearch:




1) Be Findable




A strong website, technical SEO, solid content, structured data, a complete Google Business Profile, and consistent local signals.




2) Be Useful




Clear, original content that answers real patient questions on Google and inside AI tools.




3) Be Credible




Consistent content creation, quality citations, reviews, and engagement that build trust across platforms.




When Omnisearch is working, your practice shows up everywhere patients look. You attract better patients, increase revenue, and grow your practice equity.




Episode Timeline










00:00 – Intro




00:25 – Why AI and SEO are top-of-mind for dentists




01:00 – The myth: “everyone has abandoned Google for AI search”




01:35 – What search really means: a person looking for help




02:10 – Two years ago: 96%+ of searches on Google




02:45 – Today: Google plus AI answer engines




03:30 – The 94% Google vs 6% AI/Bing breakdown




04:05 – Why AI-only marketing pitches miss key data




04:35 – Ahrefs study: insights from 82,000+ websites




05:10 – Why AI sends so little traffic to local and B2B sites




06:10 – The real question: where do people search for you?




06:45 – The SEO foundation: website, GBP, schema, reviews, social




08:00 – Google’s moat: Business Profiles, YouTube, Ads




08:45 – AI search: base training data vs live retrieval




10:00 – Why overlap between Google and AI data matters




10:40 – Your website as the visibility hub




11:15 – Introducing Omnisearch




11:40 – Rule #1: Be Findable




12:10 – Rule #2: Be Useful




12:40 – Rule #3: Be Credible




13:20 – What Omnisearch produces for your practice




13:50 – How to get started




14:30 – Final reminders




If this episode gave you clarity on how patients will actually find you in 2025 and 2026, like and share this podcast with another dentist or business owner.










Want a custom Omnisearch roadmap for your practice?




👉 Book a free discovery call and Practice Growth Strategy Session with Dental Marketing Heroes.




We’ll review how you’re showing up in SEO and AI search, then build a clear plan to improve your visibility and attract more of the right patients.




Learn more:




Dental Marketing Heroes – https://dentalmarketingheroes.com




Outsourced Marketing – https://outsourcedmarketing.ca