Stop Fixing Your Ad Account. Fix This Instead

Описание: Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free To Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as they dive into the most challenging phase of growing a brand: what to do when customer acquisition stops working.

In Episode 42, Jon and Dylan reveal why you absolutely must measure new customer profitability separately from returning customers, why "button-clicking" in Facebook Ads Manager is now a waste of time, and how poor unit economics before CAC are usually the real culprit.

If your ROAS is dropping, your CAC is rising, or you feel stuck trying to scale beyond a single winning product, this episode provides a clear, CFO-level framework for identifying the true bottleneck and getting back to profitable growth.

Timestamps:
0:27 - "I Got 99 Problems and Acquisition is One"
01:14 - Separating New vs. Returning Customer Profitability
02:29 - Low LTV & Lack of Offer Diversification
04:44 - The Danger of Constantly Cycling Teams
06:04 - The Real Culprit: Poor Unit Economics Before CAC
08:40 - The "Race to Zero" & Why You Must Constantly Improve CAC to LTV
13:52 - Obsessing Over Media Buying Tactics
16:36 - What Actually Matters Now: Strategy, Creative, and Target Setting
17:40 - What to Do When You Are Actively Losing Money
20:00 - The CFO Audit: When You Actually Aren't Spending Enough
21:23 - Scaling Broken Unit Economics
22:00 - Cutting OPEX to Buy Time
24:35 - Final Thoughts

Free To Grow CFO: https://freetogrowcfo.com/
Aplo Group: https://www.aplogroup.com/
Jon Blair on LinkedIn:   / jonathon-albert-blair  
Dylan Byers on LinkedIn:   / dylan-byers-046010149  

#ecommerce #dtc #finance #agency #podcast #shopify #ads #scalingyourbrand #demandplanning #inventory #shopifyplus