Gap Selling Explained for Business Owners, Stop Selling Features, Start Selling Outcomes

Описание: In this video, Steve Gaskell, The Challenge Coach, breaks down one of the strongest sales books for business owners, leaders, and sales teams, Gap Selling by Keenan.

This is not about pushing products. This is about understanding sales psychology, identifying the gap between where your client is now and where they want to be, and leading better commercial conversations that convert.

Steve explains why everyone in business sells, even when they do not think of themselves as salespeople. He also shows why focusing on outcomes, problems, and commercial impact works better than talking about features, credentials, and what you offer.

In this video:
• Why everybody in your business sells
• What the “gap” means in sales
• Why buyers respond to problem solving, not product pitching
• How to remove emotional fear from selling
• How better sales thinking supports business growth

This video is for business owners, managing directors, senior leaders, executive teams, and sales professionals who want a sharper, more effective sales process.

Steve Gaskell is The Challenge Coach, a business coach and executive coach who works with leaders and organisations to improve sales performance, leadership, strategy, growth, and organisational health.

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