💎 The ONE THING that makes
Автор: Janhavi | Girl In Marketing
Загружено: 2024-11-12
Просмотров: 4682
Описание:
I don’t care much for fine jewellery but this Diwali my mom dragged me to the store because “these girls can also wear jewellery with their saris.” typical moms.
So we went to the store Zoya! Yeah, that Sonam Kapoor one.
My mom was fully into the jewellery
Us on the other hand,
But then I started to notice
The branding.
What can a jewellery brand do to stand out in this day and time? Make up a story!
Here, its about a fictional woman called Zoya!
The jewellery was okayish, well to me atleast, but every piece had a made up story behind it.
Like this section was about Zoya’s trip to Kashmir, see the snowfall behind? Snowflakes in Jan and cherry blossoms in April.
There was also a collection of Zoya going to Egypt, some forest, Amazon I think and more.
Anyway my mom was sold!
But as for us?
#jewelry #zoya #marketing #branding #advertising #marathi #tata #ratantata
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