🇯🇵 Welcome to MATSUKIYO LAB — A NEW KIND of Japanese Drugstore

Описание: More than a pharmacy, Matsukiyo Lab is a modern Japanese drugstore concept built around wellness, skincare and carefully developed private-label products.
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Matsukiyo Lab is a concept developed by Matsumoto Kiyoshi, one of the biggest players in Japan’s drugstore market. In everyday Japanese shopping, drugstores play a major role — not just for medicine, but also for health products, beauty items, snacks, daily essentials and private-label goods. They are part of daily life, and they are everywhere.

The competition in this space is intense. Chains like Welcia, Sundrug, Cocokara Fine and others compete heavily on price, promotions and convenience. Most stores are dense, packed with signage, and designed for fast, practical shopping. That’s the classic Japanese drugstore experience many people know.

Matsukiyo Lab takes a different approach. Instead of competing purely on discounts, it rethinks how people shop in Japan by slowing the experience down. The layout is calmer, products are easier to understand, and the focus shifts toward clarity, product design and private-label development. You still find health, beauty and daily-use items, but presented in a way that encourages browsing rather than rushing.

This makes Matsukiyo Lab interesting not only for locals, but also for visitors curious about shopping in Japan beyond convenience stores and supermarkets. It shows another side of Japanese retail — how a major chain experiments with new formats to adapt to changing habits, rising expectations and more conscious consumption.

In Okayama, Matsukiyo Lab becomes a store to visit if you want to understand how Japanese drugstores are evolving. It sits at the crossroads of daily life and retail innovation, offering a clear contrast to traditional drugstores while still being rooted in how people actually shop in Japan.

Sit back, relax and enjoy this MATSUKIYO LAB Japan Store Tour in Okayama

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