CEOs of the Industry: A Conversation with Ray Collier, JC Howard Farms
Автор: Swine Web / Swine TV
Загружено: 2026-03-09
Просмотров: 31
Описание:
In this episode of CEOs of the Industry, we sit down with Ray Collier of JC Howard Farms to talk about leadership, resilience, and the realities of running a large-scale family pork operation in today’s rapidly changing industry.
Ray shares the remarkable story of navigating two major transformations in just four years — selling the operation to Smithfield Foods following the 2020 virus challenges, and later repurchasing the sow side of the business to reshape the future of the farm. From managing scale and adapting production strategies to keeping family values at the center of a major operation, Ray offers a candid look at the decisions that define modern pork production.
Throughout the conversation, we explore how JC Howard Farms continues to evolve — balancing growth, partnerships, and long-term sustainability while preparing the next generation to carry the business forward. If you're interested in the leadership behind today’s pork industry, this is a conversation you won’t want to miss.
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