Thematic Masterclass: How to do internal & competitor benchmarking analysis

Описание: Learn more: https://getthematic.com
Get a demo today: https://go.getthematic.com/get-started

Thematic masterclasses help customers learn best feedback analysis practices using Thematic. Our mission is to give you more confidence in using Thematic to analyze your feedback and improve customer experience. We show you how to master analysis, theme and reporting tools in Thematic.

In this masterclass, you'll learn:
Why benchmarking & competitor analysis is important for finding a strategic direction and opportunities for market efficiencies
How you can use Thematic analysis tools & dashboards for benchmark analysis
Explore how benchmarking reveals opportunities for rapid learning
How to identify opportunities by using public reviews of competitors

00:00 - INTRODUCTION
04:07 - BENCHMARK YOUR BUSINESS LIKE A RACECAR!
06:46 - TOP WAYS TO USE BENCHMARKING
07:48 - INTERNAL BENCHMARKING
11:56 - COMPETITOR BENCHMARKING
17:37 - TWO KINDS OF BENCHMARK STUDIES
20:13 - EXAMPLE 1: IN DEPTH INSIGHTS
26:33 - EXAMPLE 2: CONTINUOUS BENCHMARKING
29:31 - LIVE DEMO