The Inspiration Lab: Connecting With Consumers To Turn Attention Into Action

Описание: Sponsored by Amazon Ads

In the second episode of The Inspiration Lab, Amazon Ads Global Director of Brand Marketing, Carly Zipp, sits down with Katie Klein, Chief Investment Officer at Omnicom Media Group, to explore how advertisers can use audience-first strategies and advanced tools to turn attention into action. Katie and Carly cover everything from AI-powered solutions, to the renaissance of live programming, and the evolution of the traditional marketing funnel.

For more, visit https://advertising.amazon.com/.

To watch more of The Inspiration Lab:
Episode 1 - Breaking through in the age of AI
(   • The Inspiration Lab: Creativity For Advert...  )
Episode 3 - Measuring the impact of full-funnel marketing
   • The Inspiration Lab: Maximizing Impact Wit...  

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The Inspiration Lab: Connecting With Consumers To Turn Attention Into Action