From Zero-Sum to Triple-Win in RGM: Aligning Shoppers, Retailers, & Manufacturers
Автор: Buynomics
Загружено: 2025-07-21
Просмотров: 101
Описание:
Revenue Growth Management (RGM) strategy has traditionally been a zero-sum game: what benefits one stakeholder often comes at the expense of another. But it doesn’t have to be that way.
In this webinar, Buynomics Co-Founder Dr. Ingo Reinhardt and Product Expert Tim Schneider show how leading companies are using AI-driven simulation to break this trade-off—and unlock value for all three players in the commercial ecosystem.
In this session you’ll learn how to:
Identify true win-win-win opportunities across pricing, PPA, promo, and mix
Balance manufacturer profitability, retailer revenue, and shopper satisfaction
Use Virtual Shopper AI to simulate behavior and make smarter, faster decisions
Watch now for free to make the Triple Win a reality in your RGM strategy.
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