REWORK (by Jason Fried and David Heinemeier Hansson) Top 7 Lessons | Book Summary

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A how-to book for entrepreneurs who wish to start an online business. Rework (2010), a book by Jason Fried and David Heinemeier Hansson, provides strategies and insights that can be used by people who want to start an online business, even if they lack experience. The book’s argument is that work needs to be reworked because bigger enterprises can be outmaneuvered by small companies by getting rid of outdated traditions and focusing on flexibility, independence, and economic prudence.

Technology has advanced enough where it is now possible to start a business without having to spend so much money. One can start a company and attract customers entirely online, even if they work from the comfort of their home. What’s necessary for starting a successful business is believing in the product or service being sold and working hard and efficiently at making the company profitable over time.

Emulating big companies can cause small businesses to face setbacks. Business owners should avoid upgrading their equipment or hiring more people before they need to, because those actions are risky and expensive. The business owner has to resist doing unnecessary ostentation and frills that will detract from overall quality and shrink their customer base. If the company focuses too much on what others think, they might end up chasing after fads instead of improving their performance. There are only a few people who would want specialized services, most people just want practical products that address everyday needs.

Here are the top 7 lessons from Jason Fried and David Heinemeier Hansson’s Rework: Change The Way You Work Forever.

0:00 - Introduction
1:26 - Lesson 1
1:54 - Lesson 2
2:24 - Lesson 3
2:50 - Lesson 4
3:17 - Lesson 5
4:03 - Lesson 6
4:35 - Lesson 7
4:49 - Conclusion

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