Scaling CPG the Right Way | Rose Hamilton on Growth Strategy, Clarity & Operational Alignment
Автор: Founders Future
Загружено: 2026-01-29
Просмотров: 9
Описание:
In this Founders Feature episode, Rose Hamilton, founder and CEO of Compass Rose Ventures, shares how high-potential CPG brands can scale across DTC, retail, Amazon, and wholesale — without creating internal chaos or breaking the business .
With over 20 years of leadership experience at companies like PetSmart and Best Buy, Rose has advised more than 50 consumer brands, contributed to over $1B in revenue, and supported $70M+ in fundraising. Today, through Compass Rose Ventures, she operates as a fractional operating partner, stepping into brands when growth slows, systems fracture, or leadership clarity is missing.
This conversation goes deep into why most “marketing problems” are actually operational and decision-making issues, how to stabilize a business before scaling, and how founders can deploy capital more intelligently in tighter markets.
What You’ll Learn:
Why growth stalls are rarely just marketing problems
How to stabilize people, process, and systems before scaling
What it means to work with a fractional operating partner
How CPG founders should think about capital deployment today
Why clarity, ownership, and decision rules drive sustainable growth
How Rose built a scalable advisory model without bureaucracy
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