Using Loss Aversion to Encourage Exploration |

Описание: Management Assistant Professor David HAGMANN’s research suggests that the subjective experience of losses can influence the willingness to explore. He concludes that exploration is driven by the desire to avoid experienced losses but is curtailed by the fear of potential losses.

Therefore, organizations can tactically create subjective experiences of losses, even in profitable situations, to inspire the sales team to devise innovative strategies and explore untapped market opportunities. Learn more about Prof. Hagmann’s research: http://bit.ly/3JQCgKI

#HKUSTBusinessSchool #HKUSTFaculty #ResearchTalk #Exploration #LossAversion