Marketing Effectiveness on a Budget

Описание: Research shows brands that over-invest in short-term performance marketing alone can cut their ROI by 20-50%. But when they shift to a balanced strategy with 40-60% brand building, ROI jumps by an average of 90%.

In this episode, Elena, Angela, and Rob tackle how marketers can implement effectiveness principles without massive budgets. They explore how Dollar Shave Club drove 12,000 subscriptions with a $4,500 video, discuss the ideal channel mix for limited funds, and share practical tools making creativity more accessible than ever. Plus, discover which marketing tactics to protect when budgets get tight.

Topics covered:
[01:00] Brand and performance balance research
[02:30] Dollar Shave Club's $4,500 success
[05:20] Optimizing a $1 million media budget
[09:00] AI tools for creative production
[15:45] Convincing CFOs to invest in brand
[29:00] Marketing budget showdown game


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Resources:
2025 The Australian Article: https://www.theaustralian.com.au/busi...

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