How to drive more revenue with interactive content with Jessica Willis
Автор: Product Marketing Alliance
Загружено: 2024-01-30
Просмотров: 71
Описание:
The tides are turning and content marketing is no longer being viewed as a separate discipline but instead as a vital component of all good marketing. Yet product marketers still struggle with building, executing, and defending a content plan worth C-suite interest and buy-in.
In this hands-on session, we'll work through a real-life example of how we built a won a business case for interactive content with a $10M revenue implication.
This session is designed to both inspire and challenge your current approach to content marketing while offering tips to help you get your stakeholders more invested in and investing on content that drives revenue.
Don’t hesitate to keep in touch or see what we’re up to via social media:
► Product Marketing Alliance: https://pmmalliance.co/pma
► LinkedIn: https://pmmalliance.co/pma-LI
► Twitter: https://pmmalliance.co/pma-twitter
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► Join our PMA LinkedIn group: https://pmmalliance.co/pma-LI-group
Like this video? Be sure to like, comment, and share with other product marketers in your network!
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