The Rise of Programmatic Outdoor: What Advertisers Need to Know

Описание: After a difficult couple of years, digital out of home (DOOH) now appears to be going from strength to strength. But how are advertisers currently engaging with programmatic digital out of home? What types of data are available in this space, and how should advertisers be using it? How does programmatic DOOH fit into multi-channel strategies, and how do advertisers manage the differences between public and private screens? How are we measuring success in DOOH, and what can be done to further improve the format?

DAX's Mia Mulch, the7stars' Matt Baker, Kinetic's Alys Donnelly, and The Trade Desk's Ed Johnson joined DAX's Ryan Rummery to discuss all these questions and more at ATS London 2023.