How eToro Scaled Copy Trading 20x Without Sales (w/ Sam Rudnick)

Описание: "We've never really done sales or business development around that. It's actually been organic because we've had this huge pool and huge community of investors on eToro."

In this episode of Finance Market Leaders, we speak with Sam Rudnick, Head of Investment Programs at eToro, about how authentic community building—not aggressive sales tactics—created one of the world's largest social investing platforms.

Sam shares the inside story of scaling eToro's copy trading program from 200 to 4,000 copied investors purely through organic growth, smart incentive design, and radical transparency. From his early days as CEO assistant to overseeing a global investment community, he reveals how eToro built trust at scale while going from startup to public company.

What You'll Learn in This Episode:

✅ How eToro grew copy trading 20x without traditional sales or business development
✅ The incentive models that attract top-performing investors to showcase their skills
✅ Why transparency and authentic performance data build lasting trust
✅ How to scale operational processes from 200 to 4,000+ managed relationships
✅ Internal talent development strategies that create career mobility
✅ The cultural elements that drive organic community growth in fintech
✅ Lessons from eToro's journey from startup to NASDAQ-listed public company

🔗 Links & Resources:
🌐 Visit eToro:   / etoro  
🔗 Connect with Sam: https://www.linkedin.com/in/samrudnic...
🚀 Want to build community-driven growth for your brokerage? Learn how N3tworx helps brokers scale through authentic relationship strategies: https://www.n3tworx.com