Holiday Shopping Predictions: Everything You Need to Know | Blazing Trails | Salesforce

Описание: Tighter margins mean retailers need to innovate to stay competitive during the 2022 holiday shopping season. From dialing up the volume on digital to transforming the role of the physical store, future-looking retailers are putting customers at the heart of every decision they make. Today, we are joined by Rob Garf, VP and GM of Retail at Salesforce who shares his thoughts on what you can do now to optimize your holiday retail strategy and start building lifelong customer relationships.

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00:00 Intro
01:28 Key themes of 2022
03:41 Digital transformation in retail
07:52 Shift to value
08:41 Impact of the economy
11:13 Earlier start to the holiday season
12:04 Connecting with customers
14:11 Third-party selling
16:50 Importance of trust
19:15 Social shopping trend
20:42 Aggregator trend
24:30 Sustainability trend
27:50 Top predictions recap

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