The Rise and Fall of International Harvester, the Empire Built on Farming and Trucks

Описание: DESCRIPTION

How does a company that controls eighty-five percent of an entire industry, employs tens of thousands of workers across multiple continents, and essentially invented modern American farming just... disappear? This is the full story of International Harvester, from Cyrus McCormick's eighteen thirty-one reaper demonstration in a Virginia wheat field to the J.P. Morgan-brokered merger that created a near-monopoly in nineteen oh two, through the Farmall tractor revolution that mechanized American agriculture, the military trucks and half-tracks that helped win World War Two, the Scout that invented the modern SUV before Ford or Chevy even thought about it, and the catastrophic nineteen seventy-nine strike that set the whole empire on fire. You'll learn how one outsider CEO's one-point-eight-million-dollar bonus announcement on the eve of a labor dispute triggered a hundred-and-seventy-two-day walkout that cost nearly five hundred million dollars, how management kept building tractors nobody wanted while ignoring their own dealers, and how a grain embargo, a recession, and four-point-five billion dollars in debt finally carved up one of the greatest American companies ever built. This isn't just a business failure story — it's a lesson in what happens when pride replaces innovation, when spreadsheets replace shop floors, and when an empire gets so big it forgets how to listen.

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