Who Owns Your Website? Understanding IP, Emotional Branding & Smart Website Tweaks

Описание: Do you really own your website? In Episode 43 of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle the crucial topic of Intellectual Property (IP) in web design contracts — a must-know for any business owner investing in their online presence.

You’ll hear a detailed discussion sparked by a listener question: “My web agency says they keep the IP rights after the project. Is that right?” Jonny and Pascal break it down with practical advice on protecting your brand and negotiating fair website ownership terms.

We also dive into The Ostrich Effect — why brands hiding behind bland marketing are losing out — as featured in a provocative piece by Jon Evans of System1. With input from top minds like Scott Galloway and Rory Sutherland, we explore why emotional connection beats cold efficiency every time.

Plus, in our Website Engine Room:

Pascal recommends Canva’s new vertical video templates – perfect for social media stories, LinkedIn messages and engaging reels.

Jonny introduces Bardeen.ai, a workflow automation tool that handles your digital grunt work, freeing you up for real creativity.

And finally, this week’s Website Call To Action:

Jonny urges you to review your cookie consent banners to stay compliant without annoying your visitors.

Pascal challenges you to audit how AI platforms describe your business online – a simple step that could radically shape your digital reputation.

👉 Whether you’re a small business owner, a marketing manager, or a website consultant, this episode is packed with insights to help your website work harder for you – and to take back control of your digital presence.

🎧 Listen now and get inspired to build a brand you’re truly WebProud of.

🔗 Helpful Links & Resources:

Learn more at: https://90daymarketingmastery.com

Connect with your hosts on LinkedIn:

Jonny Ross –   / jonnyross  

Pascal Fintoni –   / pascalfintoni  

📚 Grab your copy of the book WebProud – the companion to this podcast and your go-to guide for smarter websites.

✅ Subscribe, rate, and share the podcast – and don’t forget to book your free discovery call to start transforming your website in just 90 days.