How to Scale a Multi-Location Dental Practice: 5 Lessons We Learned

Описание: Scaling a multi-location dental practice isn’t just about opening more locations or spending more on marketing. As a group grows, patient acquisition has to evolve with its capacity, markets, channels, creative, and measurement.

In this video, I break down five lessons we learned while working with a dental group that grew from 10 to 23 locations across three Texas markets. During the partnership, revenue nearly doubled, the group maintained roughly 25% year-over-year revenue growth over four consecutive years, and the advertising mix expanded from two core channels to six.

The 5 lessons:
1. Understand how you’re generating new patients before you scale
2. Match patient acquisition to the capacity and goals of each location
3. Give every marketing channel a clear role
4. Use creative testing to learn why patients choose you
5. Measure what happens after the lead

These principles apply whether you’re filling one associate’s schedule, growing a second location, expanding into another city, or building a much larger dental group.

And importantly, marketing didn’t create all of that growth on its own. The locations, dentists, front desk, operations, patient experience, and capacity all mattered. Marketing’s role was to support that growth by helping bring in new patients and create demand as the business expanded.

Want to work with us?
Book a practice growth session with Growdent:
https://cal.com/artdoesads/dental-mar...

We’ll look at where your practice is now, what you want to achieve, what we’d prioritize first, and whether Growdent is the right fit.

Website: https://growdent.io
LinkedIn:   / grwdnt  

Chapters:
00:00 Introduction - Texas dental group
00:26 New patients
01:41 Capacity
02:53 Marketing channels
04:25 Creative testing
05:59 Measurement
06:35 What dental marketing should do


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