Signal Engineering: How to Optimize Ad Campaigns with Smarter Events and Value
Автор: RevenueCat
Загружено: 2025-05-14
Просмотров: 1978
Описание:
Most subscription apps send the wrong signals and waste ad spend doing it.
In this live webinar, Thomas Petit (Growth Consultant), Marcus Burke (Meta Ads Consultant), and David Barnard (RevenueCat) break down the underrated art of signal engineering — and how getting smarter about what you send to ad networks can transform your campaign performance.
👀 What you’ll learn:
– Why optimizing for installs or trial starts can tank performance
– How to define and send “qualified trials”
– When and how to engineer value signals for better ROAS
– What to consider when choosing your data source: SDK, MMP, or API
– How to balance timing and accuracy in signal delivery
🔍 Perfect for:
UA managers, growth leads, and marketers working on subscription apps, especially those running Meta, Google, or TikTok campaigns.
📌 Chapters:
00:00 Introduction and Speaker Introductions
03:24 Overview of Signal Engineering
05:01 Campaign Optimization Basics
06:49 Advanced Signal Engineering Techniques
15:02 Mixing Signal Sources and Attribution
21:44 Optimizing for Business Goals
30:06 Qualifying Trials and User Segmentation
42:22 Filtering Users Based on Conversion Potential
43:30 Technical Aspects of Filtering and Signal Sharing
45:38 Challenges with Auto-Canceling Users
49:24 Analyzing User Behavior and Signal Sources
54:32 Optimizing Campaigns with Predictive LTV
01:01:14 Q&A: Best Practices and Technical Insights
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