Why You Struggle Selling Online Courses in 2026
Автор: Nick Bandy
Загружено: 2026-01-12
Просмотров: 531
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It's hard to sell digital products because they're invisible. Here's how to fix it.
Every marketer has heard the saying: "Sell the hole, not the drill." Sell the outcome, not the product.
That’s great advice, but there’s a huge problem when it comes to digital products. Not only is the "drill" (your ebook, your course) invisible, but the "hole" (the outcome) is often invisible, too. You can’t touch or feel ‘more confidence’ or ‘boosted revenue.’
So how do you sell something that doesn't feel real?
You have to wrap your invisible product in a tangible experience. The goal is to make the value feel real, even if the core product is just a bunch of 1s and 0s.
This gets people to actually use what they bought instead of letting it collect digital dust on their hard drive.
Depending on your price point, you can do this by attaching tangible elements to your offer:
A private community they can accessWeekly group calls they can attendResources you actually encourage them to print outThese are all ways to take an abstract digital download and make it feel like a real, valuable purchase.
Don't let your lovingly crafted courses and ebooks rot away on someone's hard drive.
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