SEO Isn't Dead - Your Strategy Is. Here's What Ecommerce Brands Need to Do in 2026.

Описание: Many ecommerce brands are seeing organic traffic decline in 2025 and 2026 and are asking the same question: is SEO dead? The short answer is no. SEO is not dead for ecommerce. What is dead is the old approach to SEO - publishing thin blog content, stuffing keywords into product pages, and hoping Google rewards volume over quality.

In this video, Greg Shuey, founder and CEO of Stryde, a search marketing agency that works exclusively with direct-to-consumer ecommerce brands generating $1M to $15M in annual revenue, breaks down what is actually changing in ecommerce SEO and what brands should do about it.

What's covered in this video:

Why ecommerce organic traffic is declining Google is filtering out low-quality content, AI Overviews are reducing clicks on informational queries, and much of the traffic brands lost was not converting anyway. The traffic that remains is often higher intent and closer to purchase.

Why quitting SEO is a strategic mistake Brands that stop investing in SEO do not feel the impact immediately. Over six to twelve months, they lose category visibility, non-paid discovery, and branded search momentum. Competitors do not need to be great at SEO to take market share. They just need to keep showing up while other brands disappear.

How SEO has evolved into a visibility strategy SEO in 2026 is no longer limited to Google rankings. Buyers are now searching across Google, Google AI Overviews, ChatGPT, Perplexity, and Gemini. Search demand has not disappeared. It has expanded across platforms. The brands that win are the ones that show up wherever buying decisions are being made.

What ecommerce brands should prioritize now Instead of over-investing in blog content, ecommerce brands should focus on optimizing their highest-value commercial pages including category pages, product pages, and comparison pages. Sites need to clearly communicate what they sell, who it is for, and what makes them different. Authority signals beyond the brand's own website — such as reviews, press mentions, expert endorsements, and consistent brand information across the web — are now critical for visibility in both Google and AI-driven search.

The new win condition for ecommerce SEO The goal is no longer just ranking number one. It is becoming the brand that gets referenced, cited, and recommended by both search engines and AI platforms. Brands with the clearest positioning and strongest trust signals will have an unfair advantage over the next three to five years.
Who this video is for:

This video is for ecommerce brand founders, marketing directors, and CMOs running direct-to-consumer brands who are evaluating whether to continue investing in SEO, considering shifting budget from organic to paid channels, or looking to understand how AI search is changing ecommerce visibility in 2026.

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