This Young Kid Changed Lego's Business Forever
Автор: Vusi Thembekwayo
Загружено: 2025-04-10
Просмотров: 2530587
Описание:
Vusi Thembekwayo tells a story about Lego company.
Jake, a young boy passionate about Lego, made a stop-motion Lego movie that went viral online. Initially, Lego’s legal team sent him a cease-and-desist letter, demanding he remove the video due to intellectual property concerns.
However, a new executive at Lego saw the potential in fan-made content and argued for encouraging such creativity instead of stifling it. This shift led Lego to support and promote fan-created Lego movies, transforming their approach.
Years later, Jake became a leading figure in Lego’s movie division, creating blockbuster films that captivated audiences worldwide. Lego movies became a major revenue stream for the company, surpassing toy sales.
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