PixAngels Photo Activation for Real Radio Pass It On Campaign

Описание: www.pixangels.co.uk

Real Radio wanted to gather 10,000 signatures in support of the Scottish Communities League Cup values (Respect, Responsibility and Tolerance) and spread awareness in communities about the values. PixAngels photo activation tool was used to pass on the message and spread across social media networks.

PixAngels captured images of the public at many events organised by Real Radio, printing these in 40 seconds and then gifting as mementos of the day. Visitors were driven online to the Real Radio website and 'Pass it On' Facebook page, amplifying the campaign message beyond the live event and facilitating data-capture. The images could be uploaded to Facebook pages in one click.