Anatomy of an Offer That Converts | Build with the CEO
Автор: Coach Catalyst
Загружено: 2026-02-10
Просмотров: 56
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Anatomy of an Offer That Converts | Build with the CEO
Most coaching offers lead with the wrong thing. Features, deliverables, what's included - and coaches wonder why people aren't jumping to say yes.
Offers that convert are built backwards. Start with the transformation, end with the features.
In this episode:
The backwards build framework (why features should come last)
The 5 components of a converting offer in exact order
Pricing psychology - how to charge for transformation, not your time
Why a great offer poorly presented still won't convert
Real examples from Functional Fitness on what actually works
Episode 2 of our February Offers & Conversions series. If you missed Episode 1 on understanding your customer's real pain, go watch that first - it sets up everything we're covering today.
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#fitnesscoaching #nutritioncoaching #coachingbusiness #offerstructure #coachcatalyst #buildwiththeceo
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