Let's Colour Campaign Film

Описание: CREDITS:
Client/ Brand: Akzo Nobel/ Dulux
Agency: Euro RSCG London
Copywriter: Fábio Abram
Art Director: Bráulio Kuwabara
Creative Director: Fernanda Romano
Head of Social Media: Rebecca Campbell
Digital Art Director: Mariana Costa
Agency Producer: Jodie Sibson Potts
Account Director: Ken Mulligan
Account Manager: Jessica Tarpey
Project Manager: Carole Smila
Director: Adam Berg
Production Co: Stink
Production Company Producer: Ben Croker
Director of Photography: Linus Sandgren
Documentary Director: Andrew Lang

Join the colour movement:
Blog: http://www.letscolourproject.com/blog/
Twitter: http://twitter.com/#!/lets_colour
Facebook:   / lets-co.  .
Website: http://www.letscolourproject.com/

The challenge was to prove Dulux's brand mission to bring colour to people's lives. The solution was the Let's Colour Project. A global integrated campaign with digital and social media at it's heart. Together with the local communities of
4 different cities around the world, we painted urban spaces that were in need
of a bit of colour.

The events were also shot and edited into a 2 minute film that premiered on
the Let's Colour Project blog driving thousands of people to our content. In two days it became the 12th most tweeted video in the film category. Within 4 weeks we reached over 400 thousand hits with no media investment. The result was
a truly global integrated campaign where each channel flowed naturally to the other and back again.