How to talk to customers

Описание: If you're like many innovation practitioners we work with, you might find yourself struggling to get meaningful data from these essential conversations. Perhaps you're unsure about what questions to ask, or you end up with scattered information that's difficult to analyse. You know these conversations are valuable, but capturing and translating them into actionable insights feels overwhelming.

We understand these challenges. After years of guiding hundreds of teams through their innovation journeys, we've identified the common pitfalls that can derail even the most promising customer research efforts—and more importantly, how to overcome them.

Watch this practical session where we share:
Real examples of interview challenges from our community of practitioners
Key principles for conducting interviews that yield actionable insights
A structured approach to planning and analysing customer conversations
Practical techniques to move past opinions and uncover concrete facts
How to transform scattered feedback into clear, actionable evidence

We'll also demonstrate how Strategyzer's proven methodology and tools can help you systematically capture and analyse customer insights, turning uncertainty into clarity.

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