The Rise and Fall of Nirma: What Actually Happened?
Автор: Telugu Success Files
Загружено: 2025-12-21
Просмотров: 971
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Did you know Nirma once owned 60% of India's market? Today, it holds just 4%. What went wrong? 📉
In this video, we decode the incredible rise and fall of Nirma. From Karsanbhai Patel’s genius "Gorilla Marketing" in 1969 to the secret "Project STING" by HLL that destroyed them—this is the ultimate business case study.
We cover: 🕒 00:00 - The Iconic "Washing Powder Nirma" Era 🚀 01:20 - How a Chemist beat HLL (Surf) 🦁 04:33 - The Counter Attack: Wheel & Ghadi 📉 07:07 - The Strategic Mistake that killed the brand 💡 08:45 - The Final Lesson for Entrepreneurs
#Nirma #BusinessCaseStudy #MarketingStrategy #StartupStories #TeluguCaseStudy
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