B2B Customer Experience by Paul Hague, Nicholas Hague

Описание: 📘 Audiobook Description — “B2B Customer Experience: A Practical Guide to Delivering Exceptional CX”

Dive into B2B Customer Experience, the essential guide for business leaders, marketers, and CX professionals who want to transform how they serve business clients. Written by seasoned experts Paul Hague and Nick Hague, this audiobook breaks down the art and science of delivering outstanding customer experience in the B2B world — where relationships, emotions, and long-term loyalty define success.


In this practical and accessible audiobook, you’ll discover:

Why customer experience matters just as much in B2B as in B2C, and how modern expectations are shifting the game.


A step-by-step framework for designing and implementing a CX strategy that actually works in complex business environments.

Real-world case studies and examples showing what works — and what doesn’t — when competing on experience, not just price or features.

How to map customer journeys, measure impact, build internal buy-in, and tie CX to business performance.

Insights on the role of technology, AI, and cross-functional collaboration in sustaining exceptional service.

Whether you’re a B2B executive, CX strategist, or growth-focused leader, this audiobook guides you through creating experiences that retain clients, outshine competitors, and drive long-term success — all with actionable frameworks you can apply immediately