How to Succeed as a Coach | Avoid These Common Coaching Mistakes

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The coaching industry is projected to reach $7 billion in 2025, yet far too many coaches fail because they make the same common coaching mistakes again and again.
In this episode, Richard Bernstein (CEO of MarsVenus Coaching) unpacks the deadly mistakes coaches make that not only stall growth but sometimes cost them their business.

You’ll discover the life coaching mistakes to avoid, why a solid coaching business plan matters, and the coaching success tips that help you build a thriving practice. Whether you’re wondering how to become a business coach, how to be a good business coach, or simply how to avoid coaching pitfalls, this conversation will give you clarity.

We also explain how Gender Intelligent Coaching inspired by John Gray, author of Men Are from Mars, Women Are from Venus gives you a niche advantage. It’s a proven approach that works across life, business, and corporate coaching.

What you’ll get:

✅ The 5 mistakes in coaching that hold most coaches back
✅ Why “coaching everyone” never works—and how to find your niche
✅ The art of guiding vs. giving advice (and why it matters for retention)
✅ How to sharpen your listening and questioning skills
✅ Why you can’t rely on just one methodology
✅ Why ongoing self-growth is non-negotiable in your coaching business

If this episode helps you avoid these common coaching mistakes, hit Subscribe it’s a small click that helps us reach more coaches like you.

CHAPTERS

0:00 – The importance of niche & structure in coaching
0:20 – Mistake #4: Over-reliance on one methodology
0:34 – Common problem: Coaches giving advice instead of coaching
0:39 – Podcast intro
0:49 – Thank you & subscribe request
1:14 – The coaching industry’s $7B growth & failure rate
1:40 – Why 81% of coaches don’t succeed (guest: Richard Bernstein)
2:04 – Mistake #1: No clear niche market
3:06 – What is gender intelligent coaching?
3:32 – Specialization & expertise vs broad coaching
4:02 – How to find your niche & develop expertise
5:00 – Mistake #2: Giving advice instead of coaching
6:12 – Why the idea must come from the client
7:15 – Empowering clients through discovery
7:39 – Mars Venus narrative therapy approach
8:01 – Mistake #3: Poor listening skills
9:28 – Listening vs hearing: don’t assume, don’t interrupt
10:15 – Mistake #4: Over-reliance on one methodology (deep dive)
11:03 – Flexibility in frameworks & generational coaching
12:19 – Defining your niche with generation & personality types
12:56 – Mistake #5: Lack of self-growth & continuing development
13:41 – Mindset & universal law of growth
14:00 – Why inconsistent client flow happens
14:34 – How Mars Venus trains coaches (tools & processes)
15:22 – Business skills & client acquisition
15:33 – Workshop model for credibility & sales
16:11 – Strategy built-in at Mars Venus Coaching
16:16 – Handling the 5 key mistakes for client success
16:29 – Final advice: Choosing the right coaching school
17:07 – Outro & call to action

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