Secrets to Innovative Subscription Pricing and Packaging

Описание: Pricing and packaging is the key to success for many subscription businesses, affecting both new customer acquisition and customer retention. While simple subscriptions to a service like Pandora may thrive for that audience, consumers of SaaS, Cloud and Communications businesses require offers and plans that are more custom-fit to their needs. It could be tiered pricing, charging for usage, upgrade plans, or segmented pricing, but finding the right pricing combinations makes the difference.

Zuora customer CollabNet has known this and experimented mercilessly to find the right price plans and packages for their customers. Join Guy Marion from CollabNet and Zuora's resident subscription business expert Kyle Christensen as we cover all of 2012's most innovative subscription pricing and packaging plans on this webinar.