Service Marketing Course - Full Course on Marketing of Services (2022 Updated)

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This Service Marketing Course fleshes out key service sectors and the strategies to stay competitive in them. The course will guide you on the importance of treating the marketing of services differently from that of goods. This course explains the gamut of service industry vis-à-vis service marketing mix (7P’s); product, price, place, promotion, people, process and physical evidence

This detailed Service Marketing Course covers the following Topics.

0:00 Introduction to Services
6:23 Service Marketing Triangle
12:57 Purchase Process for Services
17:23 Marketing Challenges of Service
23:56 Service Marketing Environment
29:48 What makes Services different from Goods?
35:39 Understanding Consumer Behavior in Service
44:27 Understanding Customer Involvement in Service
48:05 What is a Service Product?
53:03 Understand the Pricing of Services
58:44 Promotion of Service
1:05:29 Place (How do you distribute Services)
1:12:06 How do you manage People (Employees) in Service
1:18:27 Physical Evidence
1:26:30 Understanding Service Process
1:33:07 How do you Manage Service Quality?
1:40:29 GAP Model
1:44:51 SERQUAL Model
1:50:56 How to Manage Demand and Supply in Services?
1:58:50 Benchmarking
2:03:20 Impact of Service Recovery Efforts on Consumer Loyalty
2:07:22 How to be Sensitive to Customer's Reluctance to Change
2:12:27 How do you Position a Service?
2:18:35 Branding of Services
2:24:31 Transnational Strategy for Services
2:30:10 Ethics in Service Marketing
2:35:14 Self-Service Technologies (SSTS)
2:41:41 New Services Realities