Search Lost Impression Share (Rank)

Описание: Search Lost Impression Share (Rank) is a metric that may confuse you at first but once you understand how it works, this data can help you immensely.

When you're running ads on Google, there are different data points that will help give you a sense of what's actually happening with your ads. Essentially, the Search Lost Impression Share (Rank) metric is going to give you a glimpse into the actual quality of your ads/campaign.

According to Google Ads, Search lost IS (rank) is the percentage of time your ad didn't appear because of poor ad rank, which is determined by your bid relative to your competitors and by your ad quality.

So, if your ads aren't relevant to the search terms that you're targeting, then your ads won't show up. This happens because Google is always trying to improve its user's experience which means they want to show the most relevant ads possible.

If there are other advertisers on Google Ads that have higher quality ads than you do, their ads will show up and yours will not. That's what leads to a high Search Lost Impressions Share (Rank).

Learn how Search Lost IS (Budget) works on my other video:    • Search Lost Impression Share (Budget)  

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