How To Create A Customer Journey Map

Описание: A customer journey map is a visual representation of the stages your customers will go through as they interact with your brand, from awareness to conversion. In this video tutorial, I will walk you through the steps to create a customer journey using my own methodology, known as a Marketing Activation Plan, or MAP.

This template is available for you to clone on Miro.com's creator community, the Miroverse - https://miro.com/miroverse/marketing-...

You can read more about this template on my blog - http://bit.ly/3o7WqbQ

And check out my marketing metrics planning template on Miro here - https://miro.com/miroverse/marketing-...

I also teach on Udemy!
Check out my market research course here - http://bit.ly/3m8SnLw
Check out my marketing analytics course here - http://bit.ly/3Z7D4RO

0:00 - Intro
0:18 - What is customer journey mapping
1:32 - MAP template
1:51 - Key concepts: Campaign Journey Grid
2:35 - Key concepts: Types of channels
3:34 - Key concepts: MAP symbols
5:27 - Case study overview
7:31 - Template resources
7:58 - Setting up the campaign journey grid
9:14 - Building a MAP: Awareness stage
12:27 - Interest stage
14:21 - Mapping the Education stage
18:00 - Mapping the Decision stage
19:18 - Mapping the Conversion stage
21:04 - Marking the campaign outcome
21:22 - The finished MAP
21:51 - Campaign metrics
22:02 - Metric types
23:01 - Identifying metrics on the MAP
30:20 - Wrap-up