Jeremy Sawyer: Scaling Co-Sell with Cisco’s Cloud and Channel Partners

Описание: Jeremy Sawyer on Building a Scalable, Multi-Ecosystem Co-Sell Strategy at Cisco

Live from Cisco Live in Las Vegas, I had the pleasure of speaking with Jeremy Sawyer, Chief of Staff and Strategy, Global Partner and SMB & Mid-Market Sales at Cisco—and wow, what a masterclass in co-selling with cloud hyperscalers and ecosystem partners.

Jeremy leads Cisco’s global strategic partner team, working across cloud titans like AWS, Microsoft, and Google, as well as vertical-focused partners like Rockwell and Schneider. His mission? Build repeatable, scalable go-to-market motions that unite Cisco’s security and networking technologies with the platforms and partners customers are already using.

🔁 “Co-sell is about more than a sales motion—it’s about shared value.”

At Cisco, that means:
• Certifying Cisco solutions in hyperscaler co-sell programs (like AWS’s)
• Building integrated stories before stepping into the customer’s boardroom
• Connecting the full chain: cloud provider, Cisco, and channel partner—to deliver value as one aligned team

Jeremy also shared how Cisco is building its own co-sell engine—inspired by hyperscaler models and powered by technology like WorkSpan—to simplify connection points, reduce cost to serve, and move faster to revenue.

His formula:
People + Process + Technology—optimized for speed, scale, and value.

When all three align, you don’t just “partner”—you win together.

Huge thanks to Jeremy for such a thoughtful and strategic conversation. If you’re thinking about how to make your co-sell motion more impactful, repeatable, and scalable—this is a blueprint worth studying.

#CiscoLive #EcosystemStrategy #CloudPartnerships #Cosell #ChannelPartners #PartnerEcosystem #AWS #Hyperscalers #WorkSpan #TechAlliances