Pricing Positioning - Industry Competitor Analysis Template Slide
Автор: Tim Demoures
Загружено: 2021-01-25
Просмотров: 830
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During my time at Strategy& Consulting (PwC Group), in a Buy-Side Due Diligence mission, I was asked to do a Pricing analysis of a Major Tea Brand in Europe, and identify its main direct competitors.
To represent this, I decided to create a graph showing how direct competitors are competing in terms of Price Positioning in the Brand's main segment.
Given the success of this slide in the mission (the Client highly appreciated the insight), I decided to build a "universal" Template for other consultants/executives to do the same with their company's products/services.
The file is an editable Microsoft PowerPoint Template Slide with an online or offline 10 step-by-step methodology, with pedagogical illustrations for each step. An editable Excel file to adapt the data points to your market/industry is included in the PowerPoint file.
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