Amul, Paytm To Ola, Find Out Which Brands Turned Demonetisation Drive Into Profit

Описание: Where consumers have faced queues and inconvenience, some brands have seen only opportunities. BrandWagon takes a peek into 5 tactical ad campaigns that were whipped up in a jiffy in the wake of demonetisation announcement to power-up their businesses using ease-of-transaction as the main theme.
1. Zee Cinema
The Hindi movie channel’s social media campaign titled #ShareTheChange BeTheChange encourages the public to part with their change whenever possible and not resort to the hoarder mentality.
2. Amul
The brand is on point with its tongue-in-cheek topical, the latest one about being a ‘snackless’ society. Amul released two ‘topicals’, one on the announcement of Rs 500 and Rs 1,000 discontinued as legal tender and the other about ATM withdrawals.
3. Freecharge
Freecharge released the Freecharge 'kiya matlab cash diya' campaign on its YouTube channel and on TV. A voiceover informs that there is no need to cut corners when there is Freecharge.
4. Paytm
One ad shows the shopkeeper advising a potential customer to not worry about the Rs 2,000 note and pay via Paytm.
5. Ola
With its #CashlessChalegaIndia campaign across all media vehicles, Ola seems to be reassuring the audience that lack of cash should not be treated as a hindrance to enjoying life’s various conveniences by providing the Ola Money option for payment.

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