What is Account-Based Marketing (ABM)? Strategy, Examples & Benefits

Описание: Are you curious about the power of Account-Based Marketing (ABM)? In this video, we dive deep into what account-based marketing truly is and why it's a game-changer for businesses.

You'll explore the significant benefits of adopting an ABM strategy and learn the 5 essential steps to successfully implement it within your organization. To bring theory to life, we share an insightful real-life example from ‪Cognism‬, illustrating how ABM can drive targeted growth and maximize ROI.

Unlock the potential of focusing on high-value accounts and enhance your sales and marketing efforts with this comprehensive guide. Whether you're a seasoned marketer or just exploring ABM, this video is sure to equip you with the knowledge and strategies needed to excel.

Cognism makes ABM easy - book a demo here: https://www.cognism.com/demo
See Cognism's ABM blog: https://www.cognism.com/blog/account-...

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What is Account-Based Marketing (ABM)? Strategy, Examples & Benefits

00:00 Intro
00:47 What is account based marketing?
01:24 What are the benefits of ABM?
02:37 Team up marketing and sales
04:37 Find your target accounts
05:53 Create personalised content
06:58 Distribute your content
07:50 Track your performance
08:30 Real-life ABM example

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About Cognism
We give you mobile phone numbers and B2B emails of people you want to do business with. Find out more ➡ https://www.cognism.com/