From Agencies to Corporate Leadership | UX Conversation: Gennett Aku Agbenu and Joon Mo Lee

Описание: A UX Conversation with Gennett Aku Agbenu

In this episode of UX Conversations, Gennett Aku Agbenu, Head of Brand Experience at Siemens AG, takes us on her professional journey, from growing up in Germany and studying in London, to working across agencies in Europe and Asia before transitioning into corporate leadership at Siemens.

Gennett shares insights into the differences between agency and in-house design work, the challenges of building and leading brand strategy in a global organization, and how vision-setting shapes the future of design at Siemens. She discusses the role of diversity in fostering creativity, her experience returning to school for an MBA, and why design should be seen not just as aesthetics but as a mindset and a tool for solving complex challenges.

As a juror for the UX Design Awards, Gennett also reflects on what makes outstanding submissions stand out, from storytelling and clarity to meaningful use of new technologies, and why she is particularly inspired by the New Talent category.

00:00 Introduction and career journey
03:26 Working at Siemens: brand strategy and vision-setting
9:55 From agency to corporate: key differences
12:50 Transition into Siemens leadership
18:55 about going back to school
21:32 do designers need an MBA?
23:27 would you consider yourself as a designer?
28:12 Advice for career changers and curious minds
32:46 Serving as a juror at the UX Design Awards
35:44 Closing thoughts

Learn more about the members of the jury: https://ux-design-awards.com/jury

Visit our website: https://ux-design-awards.com/

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