How H&M became one of the most famous fashion brands in the world
Автор: Lux Oasis
Загружено: 2023-02-25
Просмотров: 923
Описание: In 1947, Erling Persson founded H&M when he set up shop in Västers, Sweden. When Preston traveled to the US, he was influenced by high-volume shops like Neiman Marcus. By utilizing low-cost manufacturers in underdeveloped nations to produce off-the-runway looks at low prices so that the clients might see them as disposable, his son Stefan, who took over in 1982, built a massive global supply chain. From 2009 until 2019, Karl-Johan Presson led the H&M empire, expanding it from 2000 to about 5000 locations. The H&M Group is a significant participant in the fashion sector today. The company sells 3 billion garments under its nine brands, bringing in $22 billion in revenue.
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