What is Entity SEO?

Описание: In this video, we'll explore how Google uses entities in search. Major updates like Hummingbird, RankBrain, and BERT have transformed how Google processes user queries, allowing it to better understand and deliver search results.

While brands and companies can boost reputation, they don't necessarily improve SEO directly. But why should we focus on entities? The answer is simple: entities enable search engines to connect information across different languages and contexts. This ability to link data globally is crucial for search engines like Google to provide more accurate and relevant results.