How to Get More Views on YouTube (in 60 seconds) with Roberto Blake

Описание: Watch the full SEO for the Rest of Us Interview:    • How Roberto Blake is Beating the YouTube A...  

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Meet Your Audience Halfway

Uploading a video when you know that 60% of your potential audience is asleep because you just wanted to get it out? Don't complain about the results.

When I do a video like that, I know it's going to tank, but I'm like, I'll make it up in the search engines, right? The algorithm is not going to be able to do a lot for me because 60% of the people that we know love your content are asleep. What the hell are you doing? Upload at the right time.

Topic: majority of your audience has a specific need or problem. You did this one-off thing because either you want to build or reach a new audience, or you did it for you? Okay, cool. Don't complain about the reviews, because we're only distributing your content to people likely to watch it, and most of your audience may not care about this.

If you're building a new audience, take your lumps. That's where you take ego out of the equation. You have to meet the audience halfway.

Where you get to be original is in how you deliver for them once you've set expectations and met them halfway. How you deliver for them can be refreshing and a different take and the thing that they haven't seen before, and that's what you do to make yourself stand out and make yourself a destination.