Testimonials types : 9 types of testimonials in marketing

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Here are some testimonial types you can use to share your customers' experiences.

1. Testimonial quotes
Advertisements or other works of art that feature quotes from satisfied clients or brand advocates serve as testimonials for your business. To make the message more accessible to the target audience, the phrase is typically accompanied by a picture of the subject.

Quote testimonies show that a person with actual experience is endorsing your goods. Due to the fact that most consumers are more likely to believe a peer than a hired actor, this can be substantially more effective than traditional advertising techniques. In addition, you may establish strong trust with potential leads by utilizing the voice of your devoted consumers to speak up for your company.

2. Testimonials in video
It's not surprising that video has become one of the most popular methods to consume material in the world when everyone carries a tiny computer around in their pocket.

According to Wyzowl's research, 87% of marketers think that video has a profitable return on investment. This is so that viewers are inspired by a compelling brand story that is told in video using a combination of visual pictures and sounds.

Videos can go viral if the content is captivating enough and are quickly shared online. Companies like Dollar Shave Club have had great success by making humorous films that instantly went viral online. Even if you might not get lucky every time, one successful piece of content can rapidly make all the others worthwhile.

3. Testimonials in audio
Similar to how video can sway and inspire your audience, audio may also do so. The main advantage of audio, though, is that it may help your brand produce engaging content at a low cost. You don't need a large production team and a ton of pricey equipment to record audio testimonies.

All you need to record is a microphone, some software, and a calm place. With such capabilities, you may create a moving customer story simply by combining a variety of customer quotes into a single track.

The ease with which your clients may share and consume audio content is another advantage. Audio snippets, as opposed to video, may be played practically anywhere and require less storage space and data to upload and share. If done properly, audio testimonies can be just as powerful as film while costing much less to generate.

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