Pause and Effect: What Marketers Need to Know About CTV Pause Ads | Strategus x Wunderkind

Описание: When viewers hit pause, attention doesn’t stop, it shifts.

In this fireside chat, Strategus sits down with Adam Gendelman, Head of Sales at Wunderkind, to unpack how CTV pause ads are reshaping the way brands connect with audiences.

From why viewers respond differently in a pause environment to how marketers can now easily activate pause ads programmatically through Strategus, this conversation covers everything you need to know to get started.

📺 Watch “Pause and Effect” to learn how you can capture attention in the quietest moment on screen.

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