Meta Facebook Pixel Conversion Tracking with Google Tag Manager | Lesson 5 GTM for Beginners

Описание: In this fifth lesson of our GTM for Beginners series, we are going to install Meta Facebook Pixel PageView Tracking and Conversion Tracking on our website. This will allow us to measure the success of individual Facebook campaigns and audiences. We’ll do all this with the help of the Google Tag Manager Tags, Triggers & Variables.

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OUTLINE:

00:00 - Intro
1:15 - Tag Planning
1:49 - Installing Meta Facebook Pixel PageView Tracking
2:53 - Testing
4:15 - Installing Meta Facebook Pixel Conversion Tracking
4:20 - Deciding What Conversions to Track
5:10 - Facebook Standard Events
5:40 - Creating Your Trigger
7:14 - Create Your FB Conversion Tag
10:16 - Summary