What is competitive intelligence?

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Interesting Facts:

Competitive intelligence isn't corporate espionage - it's ethical and legal.
It covers areas like market trends, competitor products, and customer preferences.
The process involves planning, gathering, analyzing, and communicating information.
Competitive intelligence can influence strategic decisions in businesses.
It helps companies anticipate market changes and competitor moves.
AI and machine learning are becoming integral to competitive intelligence.
Some businesses have dedicated Competitive Intelligence units.