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The $70 Billion Question: Why So Much Ad Spend Delivers No ROI
Автор: Advertising Week Podcasts
Загружено: 2026-03-11
Просмотров: 2470
Описание:
In this episode, we're joined by Rick Miller, Partner of Marketing Effectiveness at Big Chalk Analytics. We talk about a tough reality in modern media: billions in ad spend produce little to no measurable return. Rick explains where measurement often goes wrong, why “always-on” MMM isn’t always the answer, and how better data—from local signals to real performance metrics—can help marketers make smarter decisions before budgets are wasted.
Visit https://bigchalk.co/ for more information.
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