The Man Behind Invincible's Viral Moments Reveals His 'Anti-Metrics' Strategy

Описание: The social media mastermind behind Invincible and Rings of Power just exposed the strategy that built two of entertainment's most rabid fanbases - and it goes against everything you've been taught about viral marketing.

Jon-Stephen Stansel doesn't chase likes. He doesn't optimize for views. Instead, he spent hours photoshopping a single young fan into an Invincible comic cover. That one act? It created more superfans than any viral post with millions of views ever could.

This is the untold story of how Amazon Prime's biggest shows actually win the internet.

TIMESTAMPS:
00:00 - The viral reply that broke social media marketing rules
02:34 - From literature PhD to Amazon's secret weapon
08:15 - The Invincible fan moment that changed everything
12:47 - Why "us?" became bigger than a season announcement
18:23 - Inside the Rings of Power launch chaos
24:36 - The "Reading Fat" method: How to speak fluent fandom
31:18 - Managing mental health while managing millions of fans
38:42 - The personal tweets that landed a dream job at Amazon
45:30 - Why the future of marketing is anti-viral
52:15 - The one metric that actually matters

KEY REVELATIONS:
• Why treating one fan like gold beats treating millions like numbers
• The 2-word reply strategy that generates more buzz than paid campaigns
• How reading EVERY source material creates authentic connection
• The real cost of managing global fandoms (and your sanity)
• Why passion projects on personal accounts unlock dream jobs

WHO IS JON-STEPHEN STANSEL?
The architect of modern fandom marketing. Currently Social Media Manager for Amazon Prime's Invincible and The Lord of the Rings: The Rings of Power. Former university social media director who transformed academic social into an art form. Author of "The 10 Principles of Effective Social Media Marketing: Strategies to Guarantee Impact"

GET THE BOOK:
Jon-Stephen's book on Amazon: https://amzn.to/4nOCk0h

CONNECT:
Jon-Stephen Stansel LinkedIn:   / jsstansel  
Danny's Newsletter: https://thebusinessofcreationpodcast....

ABOUT THIS PODCAST:
The Business of Creation decodes how today's smartest creators and marketers build movements, not just metrics. Host Danny goes deep with the architects of culture-defining brands.

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