How KITH Tricks You Into Paying $300 for a Hoodie...

Описание: a 13-year-old stock boy turned his family's shoe store experience into a retail empire that makes customers wait in line for hours - and it's all because of retention marketing.
ronnie fieg didn't build kith by chasing trends. he built it by making customers feel like they're part of something bigger than a transaction.
in this video, i break down kith's three retention strategies:

multi-sensory marketing - why kith puts an ice cream bar inside a fashion store
tiered loyalty programs - how lifetime points create superfans who never leave
post-purchase protection - the psychology of reducing buyer anxiety after checkout

these aren't tactics for billion-dollar brands only. you can apply these same principles whether you're working with a small ecommerce brand or pitching retention strategy to your first client.

let me know which part is most helpful so I can drop more videos you guys actually need!

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