How KITH Tricks You Into Paying $300 for a Hoodie...
Автор: Jess Cervellon
Загружено: 2026-01-26
Просмотров: 56
Описание:
a 13-year-old stock boy turned his family's shoe store experience into a retail empire that makes customers wait in line for hours - and it's all because of retention marketing.
ronnie fieg didn't build kith by chasing trends. he built it by making customers feel like they're part of something bigger than a transaction.
in this video, i break down kith's three retention strategies:
multi-sensory marketing - why kith puts an ice cream bar inside a fashion store
tiered loyalty programs - how lifetime points create superfans who never leave
post-purchase protection - the psychology of reducing buyer anxiety after checkout
these aren't tactics for billion-dollar brands only. you can apply these same principles whether you're working with a small ecommerce brand or pitching retention strategy to your first client.
let me know which part is most helpful so I can drop more videos you guys actually need!
Links:
Open Late Collective - https://openlatecollective.com
Socials:
📷 / jess.cervellon
💼 / jess-cervellon
🎵 / jesscervellon
Hashtags:
#retentionmarketing #ecommercemarketing #customerexperience #loyaltyprograms #marketingstrategy #brandstrategy #retailmarketing #emailmarketing #marketingtips #digitalmarketing #customerretention #ecommercetips #marketingforbeginners #businessstrategy #dtcbrands #marketingstrategy #digitialmarketing
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